Mastering Modern Selling
At Mastering Modern Selling, our mission is to equip you with the insights, strategies, and tools necessary to excel in the ever-evolving landscape of sales. Traditional sales approaches, marketing tactics, and lead-generation methods are becoming obsolete. In today's market, buyers dictate the buying process and have little patience for cold calls, email blasts, or aggressive sales tactics.
In this new era of sales and marketing, success hinges on building meaningful relationships with prospects and buyers. We believe in leveraging the power of modern strategies, techniques, and technologies to foster these connections. This approach, often referred to as Modern Selling, encompasses leveraging digital and social channels to create demand and cultivate strong relationships with prospects, partners, and customers.
By mastering Modern Selling, you and your team can enhance your visibility in the marketplace, establish yourselves as trusted advisors, accelerate pipeline growth and revenue, and position yourselves as the employer of choice in your industry.
Join us on Mastering Modern Selling as we explore the principles, practices, and innovations driving success in today's sales landscape.
Mastering Modern Selling
SSFN.22 - Does Social Selling Really Work?
A common question we commonly hear ‘is "Does social selling really work or does social selling suck?". In this episode we will unpack that question by looking at the various aspects of social selling and how they come together to create a highly successful social selling strategy.
3:57- Does Social Selling really work? Carson’s perspective
6:48- Does Social Selling really work? Tom’s perspective
9:40- How much time is it going to take?
12:48- What exactly do I do for Social selling?
15:51- After the first step of Social Selling
18:22- Personal brand familiarity
22:48- A social selling story
25:47- How to not be ghosted as a sales person
28:40- Buyers are humans
31:36- Find ways to stay top of mind
35:54- Enhance sales results and your personal brand
37:45- Publishing content and commenting
39:43- Intentionality in posting
42:10- Sales isn’t easy, it takes action
44:35- You can go outside your normal style
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