Mastering Modern Selling
At Mastering Modern Selling, our mission is to equip you with the insights, strategies, and tools necessary to excel in the ever-evolving landscape of sales. Traditional sales approaches, marketing tactics, and lead-generation methods are becoming obsolete. In today's market, buyers dictate the buying process and have little patience for cold calls, email blasts, or aggressive sales tactics.
In this new era of sales and marketing, success hinges on building meaningful relationships with prospects and buyers. We believe in leveraging the power of modern strategies, techniques, and technologies to foster these connections. This approach, often referred to as Modern Selling, encompasses leveraging digital and social channels to create demand and cultivate strong relationships with prospects, partners, and customers.
By mastering Modern Selling, you and your team can enhance your visibility in the marketplace, establish yourselves as trusted advisors, accelerate pipeline growth and revenue, and position yourselves as the employer of choice in your industry.
Join us on Mastering Modern Selling as we explore the principles, practices, and innovations driving success in today's sales landscape.
Mastering Modern Selling
SSFN.26 - What is broken with traditional sales models (and what can be done about it)?
In this episode we will explore the different traditional sales models and why, in many cases, these sales motions are no longer effective. We will also explore how Social Selling utilizes the best parts of traditional models and how these can be applied in a modern, social selling strategy.
3:30- Traditional sales models are broken
6:48- Three buckets of Sales
9:01- Meetings aren’t as productive
11:44- Virtual meetings
14:32- Face to Face is harder now
17:48- What goes into the leads?
19:27- Fit old models into new environments
23:10- Reframing lead magnets
25:27- Conversion rates
27:45- Advantages of Social
30:36- Circle of Trust
32:58- Personal Brands
35:55- Advantages of Virtual meetings
38:13- Referencing Episode 24
41:14- The buyer is different
43:07- Embrace a buyer centric culture
45:38- Buyers and Community has changed
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