Mastering Modern Selling
At Mastering Modern Selling, our mission is to equip you with the insights, strategies, and tools necessary to excel in the ever-evolving landscape of sales. Traditional sales approaches, marketing tactics, and lead-generation methods are becoming obsolete. In today's market, buyers dictate the buying process and have little patience for cold calls, email blasts, or aggressive sales tactics.
In this new era of sales and marketing, success hinges on building meaningful relationships with prospects and buyers. We believe in leveraging the power of modern strategies, techniques, and technologies to foster these connections. This approach, often referred to as Modern Selling, encompasses leveraging digital and social channels to create demand and cultivate strong relationships with prospects, partners, and customers.
By mastering Modern Selling, you and your team can enhance your visibility in the marketplace, establish yourselves as trusted advisors, accelerate pipeline growth and revenue, and position yourselves as the employer of choice in your industry.
Join us on Mastering Modern Selling as we explore the principles, practices, and innovations driving success in today's sales landscape.
Mastering Modern Selling
SS20-45 "Social Selling 2.0 "Dark Social" Case Study with Flora Muglia"
Season 2 kicks off with an amazing social selling 2.0 case study featuring Lauren Marturano and Flora Muglia from Zinnia. In this episode we will discover how Lauren and Flora have leveraged "dark social" and social selling tactics to grow their early stage startup and why social selling is critical to their sales and marketing playbook.
4:30- Flora’s Background
9:38- Dark Social
13:26- Consumption of Social Media
17:04- The harder I work, the luckier I get
22:34- Creating content and SEO
29:28- Different implementations
32:54- Ask the right questions
37:10- Different types of content
39:08- Flora’s company
44:18- Wrapping up
Subscribe to the audio podcast on your favorite channel:
https://socialselling2.0.buzzsprout.com/share
Follow the Show at the Social Selling for Newbies LinkedIn Page: https://www.linkedin.com/company/social-selling-2.0/
Join us in our FREE social selling community: https://socialsellinghq.com1
Don't miss out—your next big idea could be just one episode away!
This Show is sponsored by Fist Bump
Your prospecting partner to authentically fill your pipeline with ideal customers.
Check out our Live Show Events here: Mastering Modern Selling Live Show
Subscribe to our Newsletter: Mastering Modern Selling Newsletter
