Mastering Modern Selling
At Mastering Modern Selling, our mission is to equip you with the insights, strategies, and tools necessary to excel in the ever-evolving landscape of sales. Traditional sales approaches, marketing tactics, and lead-generation methods are becoming obsolete. In today's market, buyers dictate the buying process and have little patience for cold calls, email blasts, or aggressive sales tactics.
In this new era of sales and marketing, success hinges on building meaningful relationships with prospects and buyers. We believe in leveraging the power of modern strategies, techniques, and technologies to foster these connections. This approach, often referred to as Modern Selling, encompasses leveraging digital and social channels to create demand and cultivate strong relationships with prospects, partners, and customers.
By mastering Modern Selling, you and your team can enhance your visibility in the marketplace, establish yourselves as trusted advisors, accelerate pipeline growth and revenue, and position yourselves as the employer of choice in your industry.
Join us on Mastering Modern Selling as we explore the principles, practices, and innovations driving success in today's sales landscape.
Mastering Modern Selling
MMS #137 - What Your Buyers Think is What You Sell with David Rosenberg
In episode 137 of Mastering Modern Selling, David Rosenberg, President of Woosh Marketing Consultants, joins Brandon and Tom to break down what too many companies miss: success isn't just about your product, it's about how your audience perceives it.
This episode unpacks how small teams and solopreneurs can harness the power of perception, positioning, and emotional intelligence to attract the right clients and convert more leads without scaling up budgets.
5 Hard-Hitting Takeaways from David Rosenberg:
- Sales and Marketing Aren’t the Same, But They Must Align
David breaks down the symbiotic relationship between sales and marketing, emphasizing how messaging tailored by marketing must be informed by sales insights to truly connect with the right audience.
- Positioning and Messaging Matter More Than Ever
In a world saturated by AI-generated content and noise, what truly stands out is clear, targeted messaging.
Without it, companies struggle not due to bad salespeople, but a lack of meaningful conversations.
- The Shift on LinkedIn: Who's Watching?
David shares compelling stats: over 77% of LinkedIn users are now under 35, with hundreds of thousands calling themselves branding experts.
But many real buyers are "lurkers" watching quietly and engaging only when trust is built.
- Perceptual Mapping: The Secret Weapon
This process, developed by David’s firm, reveals not only how companies are perceived externally, but also uncovers internal misalignment.
It's a powerful tool for aligning brand voice, visual strategy, and audience targeting.
- Affordable Research for Small Teams
Even solopreneurs can tap into meaningful insights with the right 12-person interviews.
David explains how to conduct low-cost but high-impact market perception studies using internal and external perceptual maps.
“It doesn’t matter how good your product is. If you don’t know how people feel about it, you’re guessing in the dark.” — David Rosenberg
This isn’t just another branding conversation, it’s a wake-up call. Tune in and learn how to shift perception so you’re not just seen, you’re chosen.
Don't miss out—your next big idea could be just one episode away!
This Show is sponsored by Fist Bump
Your prospecting partner to authentically fill your pipeline with ideal customers.
Check out our Live Show Events here: Mastering Modern Selling Live Show
Subscribe to our Newsletter: Mastering Modern Selling Newsletter
