Mastering Modern Selling
At Mastering Modern Selling, our mission is to equip you with the insights, strategies, and tools necessary to excel in the ever-evolving landscape of sales. Traditional sales approaches, marketing tactics, and lead-generation methods are becoming obsolete. In today's market, buyers dictate the buying process and have little patience for cold calls, email blasts, or aggressive sales tactics.
In this new era of sales and marketing, success hinges on building meaningful relationships with prospects and buyers. We believe in leveraging the power of modern strategies, techniques, and technologies to foster these connections. This approach, often referred to as Modern Selling, encompasses leveraging digital and social channels to create demand and cultivate strong relationships with prospects, partners, and customers.
By mastering Modern Selling, you and your team can enhance your visibility in the marketplace, establish yourselves as trusted advisors, accelerate pipeline growth and revenue, and position yourselves as the employer of choice in your industry.
Join us on Mastering Modern Selling as we explore the principles, practices, and innovations driving success in today's sales landscape.
Mastering Modern Selling
MMS #143 with Brandon Lee and Alice Heiman - The Roundtable Strategy That Opens Doors
Welcome back to Mastering Modern Selling!
In this kickoff episode, we bring back sales strategist Alice Heiman and Brandon Lee to talk about a strategy that’s been quietly transforming how sales conversations are started, the Roundtable Model.
If cold calling and email are yielding diminishing returns, this episode is your roadmap to creating high-quality, high-conversion opportunities through intentional, peer-driven conversations.
Brandon and Alice walk through how roundtables are being used to build reputation, deepen trust, and open doors that traditional outreach struggles to unlock.
What You’ll Learn
- Why Sales Conversations Are Stalling
Buyers are overloaded, skeptical, and uncertain. Alice outlines why the old tactics fall flat and what needs to change in how we approach conversations. - Reputation Over Outreach
Brandon introduces the idea of “revenue through reputation” and how building credibility is more effective than spamming inboxes. - Inside the Roundtable Model
Alice details how curated, topic-specific roundtables not only attract your ideal customer but create immediate relational equity. - The Anatomy of a Roundtable
Learn how to plan, invite, moderate, and follow up. From identifying the right topic to converting participants into pipeline. - Scaling Trust in a Buyer-Centric World
It’s not about pitching. It’s about being seen as a trusted facilitator in a room full of your best prospects.
Don't miss out, your next big idea could be just one episode away!
This Show is sponsored by Fist Bump
Your prospecting partner to authentically fill your pipeline with ideal customers.
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